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Nasha Mukt “Viksit Bharat”: One Crore Youth Say "No" to Drugs

PM Modi kicked off a 100-week nationwide anti-drug campaign- Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan.

Over one crore young people across India made a bold promise on August 2, 2026—they stood up together and said “no” to drugs. Spread out over 10,000 locations, they took the pledge at the same time. That’s how the “Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan” kicked off—a movement that’s about more than just one day. Prime Minister Narendra Modi launched the campaign virtually, driving home a simple message: if India wants to be developed, its young people need to stay healthy, focused, and free from substance abuse.

Governor Calls Nasha Mukth Bharat

Telangana Governor Shiv Pratap Shukla stressed how crucial it is to build a drug-free society. Speaking as the chief guest at the Nasha Mukt Yuva Bharat Sankalp Abhiyan, he urged young people to step up and lead the Nasha Mukt Bharat movement. The event, organized by Mera Yuva Bharat with the Ministry of Youth Affairs and Sports and the Brahma Kumaris, drew a passionate crowd. Governor Shukla didn’t mince words—he said youth hold the key to protecting society from substance abuse. He called on them to get involved and help shape a healthier, stronger, and more developed India.

A 100-Week Journey Begins

This drive isn’t just a flash in the pan. It’s the start of a 100-week community movement—a real “Jan Bhagidari” initiative. The Ministry of Youth Affairs and Sports is steering the ship, using the MY Bharat platform to keep things rolling week after week.

What's Happening Every Sunday?

Every Sunday, for nearly two years, communities everywhere will gather for all sorts of activities—sports events, walkathons, cultural programs, street plays (nukkad nataks), group meditation and mindfulness, art competitions, and even workshops for counseling. It’s about keeping youth involved and building a support system that lasts.

Bringing Everyone Together

The campaign isn’t a solo effort. It’s brought together over 125 spiritual groups, schools, universities, thousands of NGOs, and youth clubs. Modi personally urged professors to spark these conversations in their colleges, challenging them to help build anti-drug movements right on campus.

They’ve set their sights beyond just spreading awareness. They’re working to expand modern rehab centers and support systems, showing that recovery isn’t just a dream—it’s within reach, if society cares enough to help. By bringing people together and pouring young energy into building the nation, this campaign aims to create a future that’s not just drug-free, but truly thriving—for everyone.

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