Russian President Vladimir Putin has commended the immense popularity of Bollywood films in Russia, stating that Indian cinema surpasses entertainment from any other BRICS nation in terms of audience appeal. During a media briefing ahead of the 16th BRICS Summit, scheduled to be held in Kazan on October 22-23, Putin highlighted Russia's deep admiration for Bollywood, revealing that a dedicated TV channel in Russia plays Indian films around the clock.
Putin plans to discuss the promotion of Bollywood films in Russia with Indian Prime Minister Narendra Modi during the upcoming summit. He expressed optimism about collaborating with India to increase Bollywood's presence in the Russian market, emphasizing that cultural exchange through cinema is a valuable opportunity for both nations. "If our Indian friends are interested, we will certainly find common ground to promote Indian films in Russia," Putin said, showing confidence in the potential for cooperation.
Beyond cinema, Putin also mentioned that discussions would likely extend to other sectors, including the automotive and pharmaceutical industries, where India and Russia can explore deeper partnerships. He underscored the importance of regulating the film industry, acknowledging its role as part of the economy, and pointed out that India has taken substantial steps to protect its own market. Putin sees the regulation of the industry as crucial for fostering growth and collaboration in the cultural sphere.
This year, the Moscow International Film Festival will further showcase BRICS nations' cultural contributions, with Indian films being a key highlight. Putin expressed interest in films from all BRICS countries, stating that it would be exciting to see their diverse cultures represented on screen.
In addition to cultural matters, the BRICS Summit will address global political and economic issues, including the ongoing conflict in Ukraine. Putin noted the complexity of the war but expressed gratitude for Prime Minister Modi's concern. The summit, themed ‘Strengthening Multilateralism for Just Global Development and Security,’ will focus on resisting Western influence and reinforcing the role of BRICS as a key player in shaping the global economy.