In 2025, a fresh ‘Beta generation’ will arise, continuing until 2039. All the children born from the first day of the New Year, beginning from January 1st, are going to lead this 22nd century generation. By the year 2035, this ‘Quantum Leaf Generation’ will represent 16% of the global population and will exist in a fully automated era.
Gen Beta, consisting of individuals born between 2025 and 2039, is poised to transform the realm of marketing approaches. Made up of the children of younger Millennials and older Gen Zs, they are expected to make up 16% of the world’s population by 2035. Although not yet present in the world, we can gather insights into their possible traits and inclinations based on existing trends.
To explore the intricacies of Generation Beta and grasp how their behaviours will influence marketing tactics. Demographer Mark Mc Crindle, who has played a role in shaping generational labels, anticipates that Gen Beta will signify the start of a new era. Their lives will be influenced by innovative technological progress, changing social standards, and an increasing emphasis on sustainability and global citizenship.
By 2035, Gen Beta is anticipated to represent 16% of the global populace and 19% of the global labour force. A large number of them will reach the 22nd century, influencing the future in ways we can barely envision now. Being the offspring of millennials and older Gen Z members, Gen Beta will be raised in an environment where the physical and digital worlds are smoothly intertwined. AI and automation will be intricately woven into their everyday experiences, ranging from customized education to personalized shopping and social engagements.
Nevertheless, their early years will not be free of difficulties. Gen Beta will confront urgent societal challenges, such as the continuing impacts of climate change, transforming global demographics, and swift urbanization.
In spite of these challenges, Mark Mc Crindle is confident that they will be more environmentally aware, internationally oriented, and community-oriented, influenced by their millennial and Gen Z parents.
In conclusion, Generation Beta is set to be creative, cooperative, and dedicated to addressing the issues of their era.
List of Generations:
· Greatest Generation (GI Generation) - Born 1901–1927
· Silent Generation - Born 1928–1945
· Baby Boom Generation - Born 1946–1964
· Generation X - Born 1965–1980
· Millennial Generation or Generation Y - Born 1981–1996
· Generation Z or i-Gen - Born 1997–2010
· Generation Alpha - Born 2010-2024
· Generate Beta - Born 2025-2039
