A big debate is currently raging in the film business because of the much-awaited confrontation between two big films, Dunki and Salaar. Allegations have surfaced that Dunki's crew, supported by Pen Marudhar, is forcing single-screen owners to acquire a 100% exclusive showing with the intention of overshadowing Prabhas beginning Salaar, according to a recent exposé by Bollywood Hungama. The single-screen alliance has responded to this development with great force.
Reports state that the single-screen association has taken a firm stance against Dunki's demands by declining to allow Dunki bookings for Friday, escalating hostilities between the two film factions. When Team Salaar, commanded by Prabhas, took action against what they believed to be unfair trade practices carried out by Pen Marudhar and the Dunki team, the situation intensified.
Furthermore, the creators of Salaar: Part 1 - On Wednesday, Ceasefire announced that their movie would not be shown in the southern PVR INOX and Miraj Cinemas theaters because the multiplex chains are preferring Shah Rukh Khan's Dunki to the Prabhas-starring picture. Today, one day before to the debut of Hombale Films' Salaar, Dunki will be released on screens. Miraj Cinemas declined to comment at this time, while PVR INOX was not available for comment.
Hombale Films spokesman PVR INOX and Miraj Cinemas had promised the banner 'equal showcasing' for both Salaar and Dunki, however they are not fulfilling this commitment at this time. Of the projected 5400 screens in the South, PVR Inox accounts for roughly 45–50% of the screens there. The exhibitors will witness a sharp decline in foot traffic as a result of this decision.
