JioCinema Sets New Benchmarks with Over 62 Crore Reach in IPL 2024

During the 2024 IPL season, there was a record reach of 2,600 billion views, up 53% from IPL 2023.
JioCinema Sets New Benchmarks with Over 62 Crore Reach in IPL 2024
Alex Davidson-ICC

JioCinema, the official streaming platform for the Indian Premier League (IPL), concluded another great season with a record reach of 2,600 billion views during the 2024 season of IPL, a 53% increase over IPL 2023. JioCinema's second season ended with more than 35,000 crore minutes of watch-time.Continuing the momentum from an extraordinary opening night, JioCinema's reach increased by more than 38%, ending the season with over 62 crores. The Connected TV viewership grew significantly as a result of the 12 language feeds, 4K viewing, multi-cam views, and stadium-like experience provided by AR/VR and 360-degree viewing, which increased the average time spent to 75 minutes from more than 60 minutes previous season. JioCinema began the 2024 season with nearly 11.3 crore viewers on Day 1, a 51% increase over the first day of IPL 2023. As JioCinema launched their second season on digital, the platform received over 59 crore video views on the first day of IPL 2024, resulting in 660 crore minutes of watch-time.

"We conclude the IPL 2024 with a promise to continue to redefine the way sports are consumed in India," a Viacom18 spokesperson stated. "The year-over-year rise convinces us that our viewer-centric presentation is engaging and valued. We would also like to thank our partners, sponsors, and stakeholders who have embraced our vision as we stay on track to make JioCinema the most sought-after platform.``This season, JioCinema took the opening match presentation to a whole new level, with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, launching their IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. JioCinema had a season-high 28 sponsors and over 1400 advertising by the end of the season.

JioCinema's commitment to provide the best-in-class sports content will continue with the Olympic Games Paris 2024. Viewers can expect an unprecedented viewing experience of the Olympics, with thousands of hours of live and on-demand activity. Viacom18's complete coverage of Paris 2024 will feature programming on must-see events for Indian fans, Indians to keep an eye out for during the Olympics, the greatest performances in Olympic history, extraordinary landmarks Indians can reach at Paris 2024, and much more.